This guide will show you how to breath life into your vision and your strategy by writing the perfect set of strategic objectives. You can download our free Strategic Planning eBook which contains all of the articles from the series here:.
A Strategic Objective is a specific goal that you want to achieve, with a clearly stated outcome and a deadline. It differs from a Focus Area — in that it is specific and measurable, and once completed will be replaced by another, different goal. In other words, it is something that can be tangibly achieved. This is a useful way to ensure that your Strategic Objectives are neither too high level to be relevant, nor Writing A Strategy Paper detailed to be overly operational.
There is of course no right answer here — though there are certainly risks if you get the number wrong. As a rule of thumb — if we tie Strategic Objectives into our bigger framework — we would probably suggest having between 2 continue reading 4 Strategic Objectives, per each of your Focus Areas. The main advice here is to keep things simple.
Strategic Objectives should be easy to remember and should be understandable by everyone within the organisation. That means no jargon if possibleand keeping them to one sentence long.
You can add more detail of course, but you should be able to sum up what you want to achieve quickly and simply. Expand our international operations into 3 new markets by 21st December If you possibly can include a metric and a unit — do so.
It will help to keep you focused and honest when it comes to tracking your progress. Having a deadline works in much the same way.
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Depending on the size of your organisation, you may want to delegate some degree of accountability for individual Strategic Objectives to your management team. For Strategic Objectives, we would strongly recommend having a maximum of two co-owners for each, including yourself.
You can absolutely involve far more people in delivery — through a series of linked or cascaded sub goals.
But you want http://cocktail24.info/blog/university-of-florida-freshman-essay.php most two people being responsible for the ultimate delivery of the Strategic Objective.
Here are just a few more collected thoughts to round things out:. Let us know what techniques you found to work well when writing Strategic Objectives. A Guide to Writing Strategic Objectives.
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