Walmart says it wants to better understand its customers.
The company has already reached a deal with Nielsen and is reported to be very close on a similar deal with SymphonyIRI. Since Walmart first made the decision not to share its data, suppliers to the here have been able to see how well their products sold, but not competitors.
Having this additional information is seen by many as critical to fully understanding the market. What will data mean for consumer product manufacturers and other retailers? You must be logged in to post a comment. At the time, I said it was shortsighted and reflected hubris that Walmart thought it controlled their customers. No one controls the customer any longer and a full view requires industry cooperation.
Congratulations to Walmart because, ultimately, the consumer will be the winner as Walmart and its vendors make better marketing decisions that add more value to daily life. Walmart, which is now under different management than it was back in the day when it isolated itself from published sales data, probably realizes that it needs to be part of the overall retail and CPG industry.
Walmart is doing a good service to our industry by participating with IRI and Nielsen so that our industry can more accurately measure sales data in a far more meaningful way. Walmart never does anything without having an agenda—open or otherwise. For CPMs and retailers it means another mountain of information in which Wal Mart To Resume Sharing Sales Data With Nielsen try to control customers. But customers are a wily lot who resist being controlled. Getting data on sales from one retailer without any comparison data provides a limited view of consumers.
It was only a matter of time before Walmart reversed the decision because good decisions can not be made with limited data. This is good news for everyone. Davis made this happen so quickly after source on her new role and you have to believe that doing so was a big reason behind creating the job to begin with.
The move comes at a pivotal time for Walmart and other retailers as small format growth, and the accompanying category, competitive, and localization complexities, usher in a new era in retail that will require a delicate balance of granular analysis and big picture context.
Secondly, facilitated by its vaunted information systems acumen, Walmart believed Wal Mart To Resume Sharing Sales Data With Nielsen that through a combination of analytical tools available to their buyers and suppliers Retail Link and other micro analytical applications that it was unnecessary to share sales data to outside companies. I have to believe that in return for the sharing of this data that Walmart has leveraged some pretty valuable services in return. In order for Walmart to be successful it needs to continue its tradition of having suppliers partner with them to better serve the target market.
Not being able to see the whole competitive array is like watching TV without the sound. You see, but miss key narrative that helps you to understand what you are viewing. Now the market picture is complete with all of the needed sights and sounds. My guess is that Walmart has found another revenue stream or information stream that it can use to try to increase prices. Their low price strategy worked like a charm for years, through good and bad times, with more successful times than bad times.
However, new management was hired outside the company, and they went searching for silver bullets.
For gosh sakes they even had people worried about what color the store was painted! If Walmart would just get back to delivering low prices and great value, all would be okay.
Someone in Bentonville has, however, determined that the Federal Government model is best more staff, centralized decision making, and increasing prices. Send in the clowns. On the positive side, it will give competing manufacturers information to develop emerging categories and items for this unique channel.
Things happen fast at Walmart because of the mass. It is price oriented so we have to be careful of analyzing how the same strategies might work in conventional channels.
Wal-Mart Stores Inc. says it will share detailed information on its sales of consumer products, from cereal to soap, with market-research company Nielsen Holdings N.V., reversing a decade-old decision to keeps its sales data private. Wal-Mart to Resume Sharing Sales Data With 11 Comments on "Walmart to Share Scan Data" Without Walmart IRI and Nielsen data always had to be interpreted and. Nielsen Signs US Cooperation Agreement With Walmart, already provide Nielsen with sales in the information sharing model reinforces the importance. Updated Dollar resumes slide as Wal-Mart to give sales data to Nielsen in a statement from Nielsen. “We plan to share our point-of-sale information to. Wal-Mart to provide Nielsen with sales information for its Wal-Mart, Sam's Club and Neighborhood Market stores.
A very interesting development. Walmart has traditionally argued that sharing its data with the syndicators would reveal much to others but deliver scarce benefits.
Why the sudden change of heart? Perhaps declining same store sales has something to do with it. Syndicated data suggests greater transparency without revealing too much specific detail.
Johnson Says Wal-Mart Losing Sales to Online Retailers
Or perhaps this is a preemptive measure by the Great Wal, to dissuade efforts by Big CPG to directly measure purchase behavior. Among other things, the implication for Walmart is that, for the first time in continue reading history, it is actually worried about what its competitors are doing, in terms of comparable supermarket items.
The quid pro quo will be to access competitive data and Nielsen insights. Once upon a time, Walmart dictated the terms of the retail game with pricing. Food retailers like Kroger, Publix and HEB are way ahead of the shopper insights game, at this point.
Walmart now has to play catch up—a strikingly more defensive posture than what we have ever witnessed from Walmart in the past.
Wal-Mart to share U.S. store data with Nielsen marking a fresh change in the company's approach to sharing sales information. Wal-Mart Dow on track to resume. Nielsen and Walmart are teaming up to streamline the way data is used in the Walmart supplier ecosystem. The expanded relationship, announced during Nielsen’s Jul 21, · Wal-Mart is lifting the lid on its U.S. sales data vault after more than a decade, allowing data syndicator Nielsen Co. and other research firms to access it. US— The world’s largest retailer, Walmart, is to share its US sales data with Nielsen for the first time in 10 years. Walmart’s annual US sales of more than.
Which party will benefit most from the inclusion of Walmart numbers in syndicated data? Skip to main content. Walmart to Share Scan Data. Category Management Shopper Behavior Walmart.
Walmart gives up some privacy in return for a more robust engagement of suppliers. This time with Nielsen feels different. Take Our Instant Poll Which party will benefit most from the inclusion of Walmart numbers in syndicated data?
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