What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.
There are five principles that you should follow to ensure that this is so…. Good logos feature Top Blog Post Writer Website For Mba unique without being overdrawn. Principle of design; which translates to: Keep It Simple, Stupid. It does convey a very important design consideration. Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client.
A refined and distilled identity will also catch the attention of a viewer zipping by signage at 70 miles per hour, on packaging on the crowded shelves of a store, or in Editing Usa Masters Website other vehicle used for advertising, marketing and promotion. Following closely behind the principle of simplicity, is that of memorability.
An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. You may be interested to see some examples of bad logo designs. Surprising to many, the subject matter of a logo is of relatively little importanceand even appropriateness of content does not always play a significant role.
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This does not imply that appropriateness is undesirable. It merely indicates that a one-to-one relationship between a symbol and what it symbolized is very often impossible to achieve and, under certain conditions, objectionable. Ultimately, the only mandate in the Top Blog Post Writer Website For Mba of logos, it seems, is that they be distinctive, memorable, and clear.
An effective logo should be timeless — that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years? Go here the best example of a timeless logo is the Coca-Cola logo… if you compare it to the Pepsi logo below, you can see just how effective creating a timeless logo can be.
Notice how the Coca Cola logo has barely changed since ? That is timeless design. Thanks for the tip off Jon. An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats.
One way around creating a versatile logo is to begin designing in black and white only. This allows one to focus on the concept and shape, rather than the subjective nature of colour. One must also remember printing costs — the more colors used, the more expensive it will be for the business over the long term. I like to work first in black and white to ensure that the logo will look good in its simplest form.
Color is very subjective and emotional.
This can distract from the overall design — say if you saw your logo in all red, that color may be the first thing that you respond to and not the composition of the design elements. I will not even consider submitting color suggestions to a client for review until they have signed off on a final black and white logo. One should also familiarise themself with the commercial printing process so as not to come into printing problems further down the track.
When designing logos, the Pantone colour system is recommended. How you position the logo should be appropriate for its intended purpose. This would not be so appropriate for a law firm. A logo is purely for identification. Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. A logo derives its meaning and usefulness from the quality of that which it symbolizes.
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned. For the extended version of this article visit Smashing Magazine: Excellent article Jacob, these principles are really important for every designer, and the way you explain is really clear and easy to understand for everyone I think.
I agree with all the said points. In fact, we follow a continue reading process. Minimalistic and simple designs last longer and stay evergreen.
Its tough explaining to clients sometimes. But, we win most of the time. I think the Pepsi vs Coca Cola is especially valid and interesting. Very good key points and clear explanations. Coca Cola comparison is such an eye opener on great and effective design. Instead of reiterating the entire post, I recommend reading it […].
Amazing how the Coca-Cola has never changed, I never noticed until I saw it on this post. Great design has a hook, some thing that make a lasting impression on you and provokes a response. I think Simplicity has a direct impact on Versatility. Having a logo that is flexible, adaptable, that works in color, white, and looks as good on a coffee mug or embroidered on a shirt, as it does on a business card, is what helps make it Timeless and more valuable. This article clears some of my confusion- so thank you.
Top Blog Post Writer Website For Mba senior year of art school at Ringlingthey redesigned their logo. They had a classic logo of a star inside a hatched circlebut was afraid it tied them too much to the circus, which is understandable. The collateral about the logo had three paragraphs explaining the logo and what it meant.
Luis, I do try to explain things in a more simple way so as that more people can understand them. I think it gets Top Blog Post Writer Website For Mba point across a lot better. Harorabhjot, Part of our job as designers is about educating the client and if you can do this, half your job is already done. Dame, Blue Print, I thought it was a great example too. You should also check out this post on coke and pepsi advertising wars.
Beaulys, At first I thought that you were saying logo design is as easy as drawing in the sand, but after re reading it, I realised that you are referring to the simplicity of logo design — a logo should be simple enough, it can be drawn in the sand.
In regards to describing a logo, it does help to have a describable logo, and those that are, are usually the most memorable which in turn means they are simple. Nancy, As I said to Harorabhjot, part of our job as designers is about educating the client and if you can do here, half your job is already done.
In my opinion, by far, the version is classic, and should have been mildly modernised, not destroyed! I think the is not only my favorite but it can still be applied to any medium and in black and white and it would still be a good logo. Clearly I have a lot of time on my hands. But I found them extremely helpful and very well put together. But just out of curosity, how did you develop such a thick skin?
I enjoy criticism during the process of design, I find it very necessary. But at the end of a semester we have a one-on-one critique with our professors and this past semester I took the critique too harshly.
I guess it was a matter of me being too hard on myself, rather than accepting and learning from the critique itself. If anyone else has advice on this matter for me, it would be greatly appreciated! I love design and criticism is absolutely a part of the read more, and I understand that.
Hope to hear from you. Really good points my friend but I have to disagree with the Pepsi Vs. I think the reasoning behind Pepsi is change. They always advertise for new generations in their commercials especially the most recent ones.
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Andrew, Tracy I also quite like the version, maybe without the rectangle bits on the sides so it is just the circle. Kaitlin, Developing a thick skin is just something that you need to learn — like you say, it is part of the learning process.
Without criticism, how will you improve?
Of course this goes against some of the rules in creating a logo…but rules are meant to be broken. Did you make that graphic of the Coke evolution? Tim, No I did not create it, nor do I know the origin of the maker though I looked up the early Coke logo and it is not entirely different at all.
Paul, up top, said what I came to say. Those clients are all about logo treatments, not ideas. Shiny, gold, marble, luminous, multicolored, whatever, etc… The last thing they want to hear is you are using Illustrator instead of a motion-blurred VRay render. Many clients often want their activity reflected on their logo.
A great big club that has been screwing listeners for decades. How good it is for media companies is up in the air. I think they are so much better than the Top of the World or Eiffel Tower.
Las Vegas does ';hip 26amp; trendy'; a lot better than intimate and romantic.
But no more ridiculous than trying to explain logo design to them. This article will be a great deal of help next time I encounter link same problem.
Thanks for the article. The logo also need to also be able to transpire well when used in black and white — which is another factor to consider when designing a logo.
But I was thinking the Timeless thing.