Marketing plans for systems integration projects vary by size of company and continue reading target market.
The plans should include information on market size and growth, competitive threats, channels to market and product plans. Such a plan should also take account of the factors that are driving decisions about systems integration in the market. Systems integration projects are becoming increasingly important as organizations aim to improve their efficiency, costs and competitive advantage by integrating separate hardware and software products into a single cohesive system.
Your marketing plan should incorporate data from industry analysts that provide studies on market trends.
Analysts also review the performance of individual vendors in the market, providing valuable information on your competitors. Growth opportunities for systems integration projects vary by market sector.
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In manufacturing, for example, organizations are looking for better performance from information systems that support enterprise resource planning and supply chain management. They need companies that have the skills and resources to tackle large, complex integration projects. You also may specific experience with systems integration in sectors such as financial services or defense.
Your marketing plan should focus on growth sectors where you have industry experience.
To position your company in relation to competitors, analyze the threat from different sources. Customers and prospects have a choice of carrying out integration projects using their own internal teams or hiring external providers if the projects are too large or too complex.
Companies providing systems integration services include hardware and software manufacturers, information systems consultancies or specialist systems integrators. The marketing plan should position your company against competitors, comparing skills, industry experience and resources.
You can deliver your service in a number of different ways. For example, you may prefer to offer systems integration services directly to customers. You also can partner with hardware or software manufacturer or other service provider to gain access to its customer base.
The marketing plan should indicate whether you will offer systems integration as a single service or part of a broader offer that includes integration planning, post-integration training and maintenance. If you cannot offer the additional services yourself, consider sourcing them from partners.
The marketing plan must include a communication plan that sets out how you will promote your services to new and existing customers. Technical and industry expertise, lack of product bias and an ability to provide customized solutions are important factors in selecting a systems integration partner, according to Information Management.
Based in the United Kingdom, Ian Linton has been a professional writer since He holds a Bachelor of Arts in history and economics from Bristol University. Growth Strategy in the Communication Industry.
Encyclopedia of Business, 2nd ed. Wireless Systems Integrator Business Plan: Business Plans - Volume Marketing plans for systems integration projects vary by Marketing Plan for Systems Integration Projects. Reference for Business: Wireless Systems Integrator;. Marketing Plan for System Integration Projects Your marketing plan will Consider an ad that briefly shows how a fictitious businessperson uses your systems. How PwC's business systems integration professionals can help you transform your processes and information system investments into innovative solutions. Transforming System Integrator (SI) Business Model with Value-Added Services System Integrator business model is transforming with increased pressure to create value.
Opportunities Your marketing plan should incorporate data from industry analysts that provide studies on market trends. Sectors Growth opportunities for systems integration projects vary by market sector. Competition To position your company in relation to competitors, analyze the threat from different sources. Channels You can deliver your service in a number of different ways.
Communication The marketing plan must include a communication plan that sets out how you will promote your services to new and existing customers. Wireless Systems Integrator Information Management: Choosing a Systems Integrator.