Sell the hottest trends and fashions with your own retail clothing store.
Use this free clothing line business plan to get your business started. Booming Boutique is a start-up retail establishment that will sell fashionable clothing to women of the Baby Boom generation.
We will locate Booming Boutique in downtown Pleasantville, Florida, which is a popular retirement and tourist destination.
In turn, we would hope to penetrate a sizable portion of the online retail market. The total sales reported in the U. There are roughly 75 million Baby Boomers, half of which are women. In Pleasantville, the current population is just fewer than 40, We will initially seek customers locally, but will increase our reach as we build our brand and secure our image.
Booming Boutique recognizes the importance of marketing. Article source to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign. Mathews has worked ten years in the retail industry, including four years as the manager of an antique furniture shop.
Our company will generate revenue from the retail sale of clothing and other merchandise. We will achieve month-to-month profitability within the first year. We are currently seeking additional funding from outside angel investors and business loans.
Start-up funds will be used for renovations, inventory and operating expenses such as rent, utilities and payroll. Further, our initial investment will also be used to purchase retail equipment and inventory software — all of which will produce future benefits for the company.
Booming Boutique will be located in downtown Pleasantville, Florida. We hold equal shares of ownership in the company. The Company is a new business aimed at providing women of the Baby Boom generation stylish clothing options to buy and wear. As our local population ages and more Baby Boomers reach retirement-age Sports Equipment Store Business Plan migrate to Florida, we recognize the need for a shop that caters to the up-beat, fashion-forward Baby Boomer generation who want to look and feel young.
Presently, Booming Boutique does not have a bricks-and-mortar location. However, we have identified an ideal spot in the downtown district of Pleasantville.
The gorgeous area includes numerous restaurants, an art gallery, coffee shop, candy store and a picturesque park in the town square. When considering the addition of wall mounts for learn more here, multi-level clothing displays as well as creative floor planning, this facility is large enough to support future growth. Additionally, we will be able to conduct all aspects of our business from this location since it has access to a loading dock and a back office for managers.
This includes deliveries and shipments, inventory management and administrative duties such as finance, buying and marketing.
Our key assets are our co-owners, Robin Mathews and Joanna Jensen, who bring Sports Equipment Store Business Plan experience and relationships to this business. Once we launch Booming Boutique, our primary asset will be our brand, which will convey style, quality and a great shopping Sports Equipment Store Business Plan. In the long-term, it is this brand that will separate Booming Boutique from other retailers both locally and nationally.
Booming Boutique will sell a combination of widely recognized name brands as well as clothing lines from select fashion designers. While apparel, such as business clothing, casual wear, jeans and formal wear will be our main staple, we will also offer some accessories such as belts, scarves, and hats. Our pricing structure will remain flexible, as we will implement suggested retail pricing on common brands as well as the standard practice of keystoning prices.
Additionally, we will use a value-based pricing structure, which measures the value of our products to our customers such as easy access, quality, customer service and styles flattering to our target consumer. We will implement end of season sales, holiday and overstock sales, multi-buy savings and promotional coupons at strategic intervals. One key feature that separates Booming Boutique from all other local boutiques and chain department stores in the area is our commitment to providing women of the Baby Boom see more stylish, quality clothing options.
Because our primary concern will be ensuring our consumers are happy with the fit and style of their purchase, we will provide products tailored to all shapes and sizes of women. In addition, we will make every effort to have petite and plus size versions of our merchandise in stock. If they are not in stock, ordering them will be easy, cheap and efficient.
Further, Booming Boutique will not just be a store that sells clothes. Our clientele will benefit from an experienced, knowledgeable sales staff. Out of the gate, our goal is to implement a superior customer service system. Beyond our friendly reception and an inviting atmosphere, Booming Boutique will also offer customers fashion information and advice. Our trained personnel will provide counsel that women simply cannot find at other clothing stores.
Our hip and qualified fashion-industry expertise will ensure our customers walk away with the perfect outfit. In Pleasantville, there are no direct competitors offering our unique services or targeting Baby Boomers specifically. In the Downtown District, the shops most closely competing with Booming Boutique are as follows:.
There is one super-store within a mile radius of Pleasantville. The store is similar to Walmart click that it sells lesser quality items at lower price.
But there are two chain department stores. While familiarity is comforting, industry research indicates increasing frustration with the inferior quality, sub par customer service and vastness of super-stores. Not to mention, the inept sales staff and lack of selection often found at department stores.
To date, our primary competitive advantage is the absence of any store like ours in the Pleasantville area. In addition, company co-owner, Joanna Jensen, has worked in the fashion industry for more than 20 years.
Her experience includes working with apparel retailers, clothing wholesalers, garment manufacturers, and fashion designers. She understands the fashion industry and knows how to spot the latest trends.
While there is no guarantee a competitor will locate within our area, we have no doubt in our fashion sense, outstanding customer service and quality products.
In turn we will quickly establish Booming Boutique as the place for lady Baby Boomers to shop. Also, we would be the only niche fashion retail-store for hip, older women. While other stores offer some style equivalents, they are not focused solely on the baby boomer generation. We are, and therefore, have a distinct competitive advantage in our niche.
Our supplier relationships and exclusive product offerings will prevent future competitors from entering the market as a competitor.
Also, it visit web page time to build a retail store, and by the time a competitor attempts to compete with us directly, we will have already established a strong customer base.
As our company grows and our boutique earns a positive reputation, several opportunities Sports Equipment Store Business Plan open to us. And we are considering some options already. Should we choose to remain a small local boutique, we will develop and grow Sports Equipment Store Business Plan company by increasing existing clothing lines and expanding our selection to include additional products such as swim wear, lingerie, or sportswear.
Johnson Page 3 10 Dec Executive Summary. References in this document to “Finale Sports Bar & Grill,” “company,” “we,” “us” and “our” refer. Whatever type of retail store you're starting, a good business plan is essential. Get ideas from this assortment of sample business plans for clothing stores, online. Play It Again Sports Plano, TX is your neighborhood sporting goods store that buys, sells and trades quality used sports and fitness equipment. Southeast Racing auto parts store business plan market analysis summary. Southeast Racing Parts is a start-up company which provides entry-level oval track racers. Options on the carriage of your sports equipment when flying with Aer Lingus.
Within five years, we will assess the potential for franchising our stores in select locations. Additionally, Sports Equipment Store Business Plan we build our business, we plan to simultaneously develop an online Booming Boutique. The power and ease of an online storefront is obvious to us, and we plan to develop one quickly and efficiently. Booming Boutique is a business-to-consumer retail company. Female Baby Boomers are our clear target customers. However, we do realize that we will likely attract some younger women with our peripheral products handbags, scarves, etc.
Moreover, we expect a portion of our products to catch on with the younger generations. Having said that, there are currently about 75 million Baby Boomers living in the United States. A boomer is better described as the generation born between the years and About half of this population is women.
Specifically, these will be the women we target vigorously with our marketing and offerings. They value uniqueness, convenience, service and quality. As they retire, price does become a factor in decision-making. Pleasantville accommodates a robust retail market. While car dealerships, grocers and home improvement retailers account for a sizable portion of the retail market, the main local shopping district is downtown.
With tree-lined streets and quaint shops and restaurants, the downtown retail district is the social and shopping hub of the community. The current population of Pleasantville is just fewer than 40, Many of these retirees are looking to retire on the water in a cozy, yet thriving community.
In addition to local consumers, we will also benefit from tourist traffic. Pleasantville is located a mere 30 miles from the sandy white beaches of St. Our town boasts a healthy and recession-proof tourism industry. In addition, Pleasantville hosts several annual craft and golf events, which bring several click at this page of our target consumers into the area each year.
The retail fashion industry is a solid business with ever-changing styles and ever-present consumer demand.
While supercenters and megastores ruled the past two decades, more and more consumers are looking for change. This is true especially for those nearing retirement age. In reality, as the Baby Boomers numbers decrease, there will be fewer older Generation X-ers to sell to. However, this market decrease will not occur for at least twenty years. Even then, clothing will always be in high demand. The fashion industry in America has Sports Equipment Store Business Plan thriving since the advent of moving pictures.
Our aim is to establish our company as a pioneer in this youth-obsessed industry and build a boutique brand name that will be synonymous with the fashion industry revolution.
We are currently working with several apparel wholesalers, garment manufacturers and two freelance fashion designers to assemble our inventory.
We are also working with city economic-development officials to secure all required permits and occupational licensees. We will also use the financing to purchase inventory, retail displays, and office supplies.