If you're looking to get media coverage for your small business, being able to write an effective press release is an essential skill.
But how long should a press release be?
And what kind of information should you include? Here are a few tips to help you get started:. Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. Most of us are generally interested in things we haven't heard before, find surprising or help solve our problems.
So before drafting your press release, it's worth asking yourself these questions:. The last one sounds harsh, but is probably the most important: If the answer is "no", hold off on that press release until you've got a better story. If you're not sure whether your story is newsworthy, read, watch or listen to the publications or programmes you'd like coverage in to get a feel for the kind of stories they typically cover.
Most journalists get hundreds of emails every day, so it's a good idea to label emails containing press releases with the phrase "press release" or "story idea". A great subject line is also a must. But don't try to be clever: If How To Write A Newsrelease don't immediately understand what your story is about, they'll move on to the next thing in their inbox. So if your story is about the the launch of the first financial planning consultancy for women, say exactly that.
Getting a journalist to open your email is important, but if your first sentence doesn't grab them, they may not http://cocktail24.info/blog/how-to-write-a-theater-review.php any further — which is why you need to get the "top line" the most important bit of your story right at the learn more here of your release.
Your first line should be a summary of the story in no more than around words and read like the opening of a news story. Journalists are generally taught to get as many of the "five Ws" who, what, where, why and when in the opening line of news stories, so if you want examples of great How To Write A Newsrelease lines for press releases, look no further than your daily newspaper.
Feb 27, · How to Write a Press Release. Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the. Nov 09, · A press release is the quickest and easiest way to get free publicity. Here are the secret rules to make sure that your message gets through to your prospects. Get a free press release template and learn how to write top-notch press releases in Craft a news-worthy release that will pique reporters' interest - and stay far away from the recycle bin. Want to know how to write a press release? You are in the right place. Easy to follow press release format, templates, and press release examples.
Another trick is to imagine your story is going to be covered on a TV or radio programme. A presenter generally has around seconds to introduce each item eg "And coming up next Asking yourself that question should give you the top line of your story.
The ideal length of a press release is about an A4 side or about to words the length of a short news item.
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That's just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you've probably got unnecessary waffle that doesn't add anything to your story. Don't be tempted to include background information about your company in the opening paragraph. This — along with any other additional information — can always be included in a "notes to editors" section at the end it's fine to run over to a second page for this.
Sub-headings and bullet points can be useful to make information easy to digest, particularly if you're including figures or statistics. Including quotes from people in your company can be helpful for journalists and on regional or trade publications are often used, learn more here for word.
Quotes should be used to provide insight and opinion and sound like a real person said them. They definitely shouldn't be full of jargon or technical language. While it can be a useful background document for journalists, a press release isn't a story.
If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes. You can find more information about how to find journalists' contacts details in this article.
When you send a press release, it's a good idea to include a short outline of your idea no check this out than a paragraph and where you think it might fit in the publication you're pitching to. Paste your press release underneath, as a busy journalist may not bother to an open an attachment. Photos can be helpful if they add something to the story, but avoid sending big files that will clog up peoples' inboxes.
Most journalists are swamped with press releases, so it may take How To Write A Newsrelease a few attempts and a bit of chasing to land press coverage for your business. Don't give up though; determination and a willingness to learn can take you a very long way. Janet Murray How To Write A Newsrelease a freelance journalist and media consultant. Her blog can be found here.
How to get press coverage for your small business. How to do market research. Sign up to become a member of the Guardian Small Business Network here for more advice, insight and best practice direct to your inbox.
Here are a few tips to help you get started: Make sure your story is newsworthy Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. So before drafting your press release, it's worth asking yourself these questions: Is there anything "new" in my story?
Writing Lessons : How to Write a Proper Press Release
Is there anything unusual or unexpected about it? Would this be of interest to anyone outside my business? Will anyone actually care? Write killer headlines Most journalists click here hundreds of emails every day, so it's a good idea to label emails containing press releases with the phrase "press release" or "story idea".
Get your top line in the first line of your press release Getting a journalist to open your email is important, but if your first sentence doesn't grab them, they may not read any further — which is why you need to get the "top line" the most important bit of your story right at the beginning of your release. Be concise The ideal length of a press release is about an A4 side or about to words the length of a short news item.
Use How To Write A Newsrelease to provide insight, not information Including quotes from people in your company can be helpful for journalists and on regional or trade publications are often used, word for word. A few more tips How to get press coverage for your small business Small business tips: How to do market research Sign up to become a member of the Guardian Small Business Network here for more advice, insight and best practice direct to your inbox.
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